Design targets specific audiences. How do design expectations vary with respect to the socioeconomic composition of consumers? What are the social repercussions of choosing to design for a particular market at the expense of excluding another? What role, if any, should designers play in addressing inequality across populations?

Reach, Princeton University's fourth-annual graphic design conference, invites the world's most celebrated designers along with students and faculty members from all across the nation to confront these questions.

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