Princeton University Graphic Design Conference

Design targets specific audiences. How do design expectations vary with respect to the socioeconomic composition of consumers? What are the social repercussions of choosing to design for a particular market at the expense of excluding another? What role, if any, should designers play in addressing inequality across populations?

Reach, Princeton University's fourth-annual graphic design conference, invites the world's most celebrated designers along with students and faculty members from all across the nation to confront these questions.

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